Business Plan To Open Retail Store In Bihar Marketing Essay

Business Plan To Open Retail Store In Bihar Marketing EssayWe be proviso to open espouse trick up and accessories shop named as VIVHA UTSAV in Patna.VIVHA UTSAV is the Wedding trick up and accessories shop for brides bid no other. While most retail bridal Shops focus on exchange Wedding dresses and Accessories for Bride only, we go out cater to the mothers of bride, mother of groom, her friends and sisters. Because there is majority of Hindus in Bihar so we impart reserve dresses and accessories mainly for Hindu brides.OBJECTIVES1) The primary objective is to earmark one-stop- obtain for the wedding.2) To make wedding shopping easy and enjoyable.3) To attain a position in Bihar as we seduce in other states in this sector.MISSIONVIVHA UTSAV is a boutique that entrust provide attire and accessories for not only bride but similarly for her relatives and friends also. We believe in providing excellent and superior services and making shopping a relaxed and pleasurable exper ience. We also believe in providing a professional and enjoyable environment to our employees so that they are motivated to be trustworthy and worth(predicate) re reservoirs to our node.VISIONWe want to provide best product and shopping experience to the customer. We want to build strong and long term relationships with our customer.Type of RetailerIt result be a specialty store catering only the grocery store for wedding shopping. The attire and accessories ordain only be for bride and the female member go to sum.2) PRODUCTS. We get out carry the following dissimilar products both the traditional and modern for Wedding occasion which customers john barter for according to the way they want-LEHNGA CHOLIS and SAREES1) BY TYPEa) Designer lehnga choli Designner wedding lehnags and sarees , custom made designer lehnga choli and sarees , Crepe designer lehngas and sarees etc.b) Traditional Lehnga Choli- Traditional Indian cholis, Bandhej lehngas, Bandhni sarees, Tie-dye tradi tional sarees,c) Embroided Lehngas- Zari Lehngas and sarees, Kundan Lehngas and sarees ,Trendy sequins lehngas and sarees wear, fancy Neemzari Cholis Kashmiri Work dress.d) Fish cut lehngas cholis, mermaid style, and Circular lehnga choli2) By FabricGeorgette lehnga choli and sarees,Crepe Lehnga Choli and sarees, Silk Lehnga Choli and sarees, Net lehnga Choli and sarees, Satin lehnga choli and Sarees, Brocade lehnga choli and sarees, Tissue lehnga choli and sarees3) BY Price and colorsCustomer can buy according to different financial rang and colors.JWELLERY and OTHER ACCESSORIESa) Wedding necklace for bride and her relatives and friends. They can have Kundan, Pearl, Studded, Polki, Victorian, Beaded Necklaces and many more.b) Gleaming earrings Fashion earrings, Hoop Earrings, Long Earrings, top earrings and whitethorn more.c) Designer bangles Adjustable bangles, Fashion bangles, Gold bangles, Stone bangles, Studded bangles and many more.d) American studded jewellary, Antique jewe llary, Designer Chains, Gorgeous Bracelets, Scintillating Pendants, Beautiful anklets, pound ringse) Hair accessories, Footwear and Bags.3) MARKETING PLANFor the past three years, there are over 25 thousand Weddings annu all in ally in Bihar, 35 hundred of which are in Patna. The average address of a wedding in Patna is near about Rs.10hundred thousand to 15 lakh in gritty dissever society and Rs.3 to 5 lakh in mediocre families and it has been increasing consistently by 5% each year. It has high gearest per capita gross domestic product in Bihar, which is discontinue than the most of the metropolitan area in India. In 2009, World Bank ranked Patna as second best city in India to arrive a business.There many fashion and designer boutique in Patna and all of them are locally owned, single-unit operation. However there is increasing no of players entering in this sector but primary focus of these shops is to provide dresses and accessories for all occasion, no one provide acces sories and dresses specially for wedding only. So the market is currently wanting(p) a place to find out a good selection of all the items for wedding together at one place.Target market-We are going to cater the Hindus because they are the majority. The target market is brides, brides mother, grooms mother, bride and grooms sisters, brides friends. Wedding dress and accessories on average comprise about 6.8% of the total wedding expenditure, while attire and accessories for mother sister and friends comprises 7.1% of the total wedding expenditure. So we are also focusing on this 7.1% along with the 6.8%.People have joint families mostly in Bihar and Patna also. So a wedding generally have 2 mothers, 6-10 sisters and friends.Trends in Target marketBecause of the enhanced livelihood in Patna people dont mind to spend high amount to make the wedding a memorable one, because it is the one time function. People there are now moving toward modernization. They want to have the marriage b oth in traditional and modern way. Brides, her sister and friends now wanted to wear each accessory matching with their dresses. It is possible only if they shop from the resembling place.Positioning StrategyOur store will be positioned in customer mind with its name VIVHA UTSAV Wedding Shop. Any who will hear or ascertain this name, ultimately derive know that it is a store for wedding shopping.Sales StrategyOur sales strategy is designed in that way that it will expand to close the deal. When a customer will enter in our shop, she will feel that her place in wedding and needs are rattling serious for us. We will make an environment in which shopping for other items will be as significant as the experience of shopping for wedding attire. At Vivha utsav other wedding parties like mother, sister and friends will also gain equal importance and attention as the bride receives.Market ShareInitially our market share will be low or modest.But it is expected to grow at a good rate be cause of our unique niche the Vivha Utsav is targetingSWOT abridgmentStrength1) It is the only store of its own type. While most of the boutiques focus on selling only wedding dresses, we let up importance to other items also.2) We will provide different attendants to bride, mothers, sisters and friends so that they can buy the most appropriate dress and accessories for themselves.3) Our wide range of clothing style, designer and accessories.Weakness-1) We are planning to cater only the market for brides and her female relatives and friends not the groom wear market. so we may not get the attention of some customer because of this reason.2) Wedding business is a seasonal business. We will have small no of foot falls in the off seasonOpportunity1) Increasing social movement of buying designer wedding dresses and accessories.2) At our shop along with bridal dress and accessory focus is on other items also. Our customer will be offered a wide selection of their desired attire, and t heir needs will be our primary focus.Threats1) Competitors who already exist in the market may have prices raze than our products.2) People who already had a wedding in the past may prefer to go to boutique from where they bought in past.Promotional strategy1) We will start with standard print and online listings in wedding media.We will advertise through local newspaper, matrimonial sites, local weddinh publications2) We will carry some wedding shows so that the customer can have a look on what we are going to provide them.3) We will build relationships with marriage consultants, who can refer us to the customer for wedding shopping.4) We will register ourselves in yellow pages under the bridal sector, so this will act as a standard source for customer to find us.5) We will also have a website so that the customer who wants to know more about us before shop at our can have all the information which she wants. They can also know about store location and store time. Those who are un able to physically come to place an vow can place the order online.4) OPERATIONAL PLANLocationWe will locate our store in downtown Patna because of its daily activities it will draw a large no of foot falls into the area. It is a destination shopping area .It also the hub of public transportation and there is high level of pedestrian art and it also has a good no of residents living in the area. We have selected the corner of a main intersection with bare(a) parking.Store layoutOur store will be two story building. First floor will be for carry dresses and accessories for brides mother, her sister and friends. Second floor will be carrying the dresses and accessories for bride. On both the floor there will be changing and dressing room. Store layout will be free from. It will provide an Intimate, Relaxing environment that will facilitate shopping and Browsing. We will place fixtures holding the latest styles along the perimeter of the stores layout. Flooring and lighting will al l the way differentiate the different product areas. The cash counter will be at the exit of the store.Key SupplierWe will make contract with different designer, manufacturer of fabrics different items need to decorate the dresses and other accessories. Other supplier will be for sewing machines, embroidery machine, needles, threads etc.Credit insurance policyWe will not sell anything on credit. When a dress will being made to order, a fifty percent, non refundable deposit will be required. at one time the dress is ready, the customer will have to pay the entire due amount before taking the dress from the store. This policy is applied on all other items also.Store management Vivha Utsav will conduct business on weekdays from 9 am to 6 pm and on weekends from 10am to 8 pm. We will have work force including store manager, receptionist, cashier and part time sales associates, who all will be females only, because some customers may feel uncomfortable in the presence of male employee. The store will have three sales associate on weekdays and five sales associate on weekends to avoid occupation of traffic in store. Moreover before coming to the store to get the dress and accessories customers will have to take appointment. This will also help avoiding the traffic problem. Sales associate will be paid on hourly bases and the store manager and receptionist will be paid monthly. The working hours will be increased at the season time to accommodate the planned increase in sales, so as their salaries will also increase. Some sales goals will be set for all the employees and when the employees will achieve those goals they will be rewarded monrtarily.To achieve those goals employees will need to do the following things-a) Pay attention to the customer customers need to be acknowledges right from the time they enter in the store because everyone, who will step in our store, will be preparing for the big event. They need to be taken seriously immediately because they wil l not be in our store for fun or casual purpose.b) Keep customer focused The influence of choosing bridal attire and accessories can be a longer one, because it is a very important purchase and there are so many variables like colors, type, fabric etc. so if the sale representative will navigate the customer efficiently through the process it can lead to the desired outcome.c) We will not only sell goods but will also sell shopping experience. Because wedding purchase especially bridal attires are as very emotionally attached and memorable process for bride, her mother and friends. So the employees should try to satisfy them in all possible manners so that the experience becomes a positive one so that they recommend us to their friends and relative for wedding purchase.Merchandising ManagementThe dresses and other accessories will be sold on made-to order basis. So a sample of each product of each style will be kept in store so that customer can try on. If however a customer is sat isfied with the floor design she can purchase that product. We will contact the designer who set minimums that is we require get a certain number of sample products. We will keep track of our entire sales in computers in terms of no of times concomitant is purchased, which type of product is most demanding etc. If some items are selling poorly, they will be discounted, sold off rack or will be replaced by new items.5) Financial PlanRequirementsWe will need Rs.50 lakh to get our business off the ground. We are currently seeking funding from distant investors and business loans. In the starting we will raise Rs.15 lakh in equity capital. We are seeking investors for additional Rs. 25 lakh and Rs 10 lakh in loans.Use of FundsFunds will be used to pay for renovations, construction of fitting rooms, sales counter, painting, carpeting, lighting, and dcor and display fixtures. We will also purchase inventory computers, a cash register and inventory management system. The remaining of th e Startup funds will be utilized to cover operational expenses, such as rent, utilities, marketing, costs and wages.Profitloss projectionBased on our marketing plans, location, store size and product offerings we expect to collect annual sales of Rs.5040000 in 1st year. Our average cost of goods sold will be 40%, which leaves us with a gross margin of 60%.Our monthly fixed cost is estimated to be Rs 113125, so we will need to generate sales of Rs 4, 20,000 monthly to reach the breakeven point. We will become profitable monthly basis after our prototypic year.Break even analysisParticularsAmount(Rs)Sales5040000Variable cost3252000Contribution(sales-VC)1788000Fixed cost1357500Net profit430500Profit volume Ratio = (Contribution/sales)* atomic number 6= (1788000/5040000)*100= 35%BEP point (Rs) =Fixed cost/PV ratio= 1357500/35%= Rs.3826510BEP Point (months) =BEP point (Rs)/monthly sales= 3826510/420000= 9.11So we will take 9 months and 4 day to reach the break even salesCash Flow Proje ctionsWe will collect immediate payment from customer because we will not give credit to customer, so our cash flow statement will be substantially similar to our income statement. Our cash flow statement will clearly give our ability to cover all bills.