The Shawshank Redemption Movie study assignment

The Shawshank Redemption Movie study - Assignment Example In any event, when he is going to abandon ever getting the opportunity he wants, Andy comes in and reignites that trust. He in the end gets his application conceded. The significance of expectation in one’s life is appeared in the film through different scenes that show the impacts of expectation on the lives of the detainees. In his first night in jail, it is trust that solaces Andy. Despite the fact that he is carrying out a real existence punishment, he despite everything has trust that he will taste opportunity once more. It makes him quiet and ready to think and consider things therefore concocting extraordinary thoughts all the while. When keeping in touch with the state senate to request assets to grow the jail library, trust pushes him to continue composing in any event, when he gets no answer until at long last he gets a reaction. The news that Tommy once met the man that executed his better half and her sweetheart siphons new vitality into Andy. His desire for getting out ascents as he sees a chance to claim his sentence. Likewise, it is the desire for getting out some time or another that keeps him boring a passage through the j ail divider utilizing a stone hummer for quite a while until he accomplishes his point. Expectation is likewise used to draw out the assurance of Red to get parole in spite of his application being dismissed more than once. It is trust that makes him continue applying for parole without surrendering. At the point when Brooks is discharged from jail, he is lost in a world he is curious about with. He discovers life hard outside jail, as he can't change well. Because of an absence of expectation throughout everyday life, he chooses to take his life by hanging himself. The refrain that the superintendent disclosed to Andy when he first visited him in quite a while cell was John 8:12. This section says, â€Å"I am the Light of the world. He who tails me ought not stroll in obscurity however will have the Light of Life.† This is the utilization of reference as the superintendent implies the Bible section to discuss his significance in the jail. He is by implication alluding to himself as the light inside the jail and that whoever partners with him will get a simpler time

Literature Review & Practical Assignment Example | Topics and Well Written Essays - 2000 words

Writing Review and Practical - Assignment Example Exchange with the Chinese has been recognized as a basic factor in creating business associations with the Chinese. So as to comprehend the Chinese exchange style, analysts have drawn from the discoveries of the exploration led by Hofstede concerning breaking down different societies based on specific measurements. These measurements incorporate force separation, manliness, vulnerability evasion and long haul direction. The Chinese society will in general be described by high force separation, low manliness, high vulnerability shirking and long haul direction. This is reflected in how regard is appeared to the individuals who are higher up in the social pecking order. Moreover, dynamic is to a great extent affected by the exceptionally collectivist nature of the Chinese individuals who will in general invest wholeheartedly in social gains as opposed to singular ones. Accordingly and the moderate manliness, the Chinese are commonly less aggressive and don't look for individual accompl ishments all around. Fulfillment is gotten fundamentally from social request and agreement. Another basic premise of investigating the Chinese exchange style is to adhere to a meaningful boundary between societies that are marked as â€Å"high context† and those named as â€Å"low context†. ... ext societies, then again, depend more on verbal correspondence and arrangement and direct eye-to-eye to eye connection that is missing in societies, for example, that of the Chinese. Supervisors under low setting societies, in this way, will in general be result-driven and concentrated on completing things at the earliest opportunity which drives them to haggle forcefully. Under high setting societies, be that as it may, supervisors will in general spotlight on building relational connections just as trust on an individual level before haggling on business matters. In this way, it isn't unexpected to see accommodation being reached out through parties especially meeting in cafés. Giving costly blessings and talking about close to home points, for example, family prosperity are a typical in the Chinese exchange style (Edfelt, 2010). The chief power directing Chinese exchange is Guanxi. Guanxi is portrayed as the trap of individual associations that is quintessential to get things mo ving and done (Edfelt, 2010). Lawful agreements are, in this way, eclipsed by relational connections. Guanxi is subsequently, basically an inferred responsibility which at least two individuals share with the conviction that their present relationship is vigorously impacted by the potential outcomes that lie later on (Edfelt, 2010). Therefore, the Chinese may not believe the gathering they are managing during the arrangement procedure which is the reason they might be hesitant to hand over huge duty to the next gathering. This has been represented by one of the arrangements between workers of a Western firm called Electrolux and a Chinese firm called Motosuzhou. The exchange related to the arrangement of a joint endeavor between the two firms. Be that as it may, as it turned out, the Chinese appointment occupied with huge exertion to investigate whether

Health Science Fellowship Essay Samples - Knows How to Select Them

Health Science Fellowship Essay Samples - Knows How to Select ThemIf you're looking for a great way to improve your CV and have heard about health science fellowship programs, then you need to start researching the different opportunities available. A health science fellowship is when you spend a semester or year at a school doing research in a science or health related field. Some positions may involve completing projects, while others may not. It can be a wonderful way to enter the academic world, but it's important to ensure that you do your research to find the right one for you.Once you decide that a health science fellowship is for you, then you'll need to consider the different essay samples that are available. For example, some people opt to submit their essays through an online service, while others choose to submit them as a hard copy. You may want to make sure that you can easily scan through them to see how they look and what format they are in before you pay for them.Whe n you're looking for essay samples for high school students, you may find that they are quite unique. These types of essays may be very specific, especially if you're looking for examples from a particular time frame. You might have great examples from the 90s, but you might not want to hire someone who used to attend high school. Since so many students use this form to express their thoughts and opinions, you'll find that you have more options available than you ever imagined.If you're looking for essays that are based off a specific time frame or concept, then you'll find that many of the programs you're considering will have their own variety of essay samples. You'll want to consider the types of topics that these types of professors and instructors are most likely to write. It's important to take advantage of this information to ensure that you get samples that are relevant to the topics you're seeking.In addition to taking care of researching the types of topics that are out th ere, you'll also want to take the time to go visit the local high schools. This will give you the opportunity to talk to students and faculty to find out what types of essays they prefer to complete. While you're there, you can also learn about which type of essay writing experience will be the best fit for your needs.Another important factor that you need to consider is the cost. It's important to remember that because there are so many different places to submit your essay, it can be important to choose a site that doesn't cost much money. Make sure that you take a close look at all of the samples you receive, so that you know what will work for you and what won't.In addition to research the topics that are out there, you'll want to spend some time trying to understand what the requirements are for a health science fellowship. There are plenty of different requirements, which means that you'll want to spend some time on researching them to make sure that you're choosing the right one for you. Even if you don't find the right one in the beginning, you'll want to continue looking at them and contacting the administration in order to ensure that you meet the requirements.There are plenty of great reasons to consider applying for fellowship programs. As you continue looking at the different essay samples available, you'll realize that it's important to make sure that you're choosing the right one for you, whether you're a first time candidate or someone who has experience in the field.

The Role Of Epidemiology In Infection Control - Free Essay Example

Sample details Pages: 8 Words: 2320 Downloads: 9 Date added: 2017/06/26 Category Medicine Essay Type Analytical essay Level High school Did you like this example? The role of epidemiology in infection control and the use of immunisation programs in preventing epidemics The discipline of epidemiology is broadly defined as the study of how disease is distributed in populations and the factors that influence or determine this distribution (Gordis, 2009: 3). Among a range of core epidemiologic functions recognised (CDC, 2012), monitoring and surveillance as well as outbreak investigation are most immediately relevant to identifying and stopping the spread of infectious disease in a population. Most countries perform routine monitoring and surveillance on a range of infectious diseases of concern to their respective jurisdiction. Don’t waste time! Our writers will create an original "The Role Of Epidemiology In Infection Control" essay for you Create order This allows health authorities to establish a baseline of disease occurrence. Based on this data, it is possible to subsequently discern sudden spikes or divergent trends and patterns in infectious disease incidence. In addition to cause of death which is routinely collected in most countries, many health authorities also maintain a list of notifiable diseases. In the UK, the list of reportable diseases and pathogenic agents maintained by Public Health England includes infectious diseases such as Tuberculosis and Viral Haemorrhagic Fevers, strains of influenza, vaccine-preventable diseases such as Whooping Cough or Measles, and food borne infectious diseases such as gastroenteritis caused by Salmonella or Listeria. (Public Health England, 2010) At the international level, the World Health Organization requires its members to report any event that may constitute a public health emergency of international concern (International Health Regulations, 2005). Cases of Smallpox, Poliomyeliti s, Severe Acute Respiratory Syndrome (SARS), and new influenza strains are always notifiable. (WHO, undated) These international notification duties allow for the identification of trans-national patterns by collating data from national surveillance systems. Ideally, the system would enable authorities to anticipate and disrupt further cross-national spread by alerting countries to the necessity of tightened control at international borders or even by instituting more severe measures such a bans on air travel from and to affected countries. As explained in the previous paragraph, data collected routinely over a period of time allows authorities to respond to increases in the incidence of a particular disease by taking measures to contain its spread. This may include an investigation into the origin of the outbreak, for instance the nature of the infectious agent or the vehicle. In other cases, the mode of transmission may need to be clarified. These tasks are part of the outbreak investigation. Several steps can be distinguished in the wake of a concerning notification or the determination of an unusual pattern. These include the use of descriptive epidemiology and analytical epidemiology, the subsequent implementation of control measures, as well as reporting to share experiences and new insights. (Reintjes and Zanuzdana, 2010) In the case of an unusual disease such as the possibility of the recent Ebola outbreak in West Africa to result in isolated cases in Western Europe, it might not be necessary to engage in further epidemiological analysis once the diagnosis has been confirmed. Instead, control measures would be implemented immediately and might include ensuring best practice isolation of the patient and contact tracing to ensure that the infection does not spread further among a fully susceptible local population. Similarly, highly pathogenic diseases such as meningitis that tend to occur in clusters might prompt health authorities to close school s to disrupt the spread. In other types of outbreak investigations identifying the exact disease or exact strain of an infectious agent is the primary epidemiologic task. This might, for instance, be the case if clusters of relatively non-specific symptoms occur and need be confirmed as linked to one another and identified as either a known disease/infectious agent or be described and named. In the same vein, in food-borne infectious diseases, the infectious organism and vehicle of infection may have to be pinpointed by retrospectively tracing food intake, creating comparative tables, and calculating measures of association between possible exposures and outcome (CDC, 2012). Only then can targeted control measures such as pulling product lots from supermarket shelves and issuing a pubic warning be initiated. Beyond identifying and controlling infectious disease outbreaks, monitoring and surveillance also plays a role in ensuring that primary prevention works as effectively as pos sible: collecting information on behavioural risk factors in cases such as sexually transmitted diseases can help identify groups that are most at risk and where Public Health interventions may yield the highest benefit. In another example, monitoring immunization coverage and analysing the effectiveness of vaccines over the life course may predict epidemics in the making if coverage is found decreasing or immunity appears to decline in older populations. In addition, the ability to anticipate the potential spread of disease with a reasonable degree of confidence hinges not only on good data collection. Advanced epidemiological methods such as mathematical modelling are equally instrumental in predicting possible outbreak patterns. Flu vaccines, for instance, need to be formulated long before the onset of the annual flu season. Against which particular strains the vaccines are to provide immunity can only be determined from past epidemiological data and modelling. (Mikanatha et al., 2013) Mathematical models have also played a role in determining the most effective vaccine strategies, including target coverage and ideal ages and target groups, to eliminate the risk of epidemic outbreaks of infectious diseases (Gordis, 2009). In addition to controlling outbreaks at the source and assuring the key protective strategies such as mass immunisation are effectively carried out, epidemiology is also a tool that allows comprehensive planning for potential epidemics. A scenario described in a research article by Ferguson and colleagues (2006) has as its premise a novel and therefore not immediately vaccine-preventable strain of influenza that has defied initial attempts at control and reached pandemic proportions. The large scale simulation of the theoretical epidemic assesses the potential of several intervention strategies to mitigate morbidity and mortality: international border and travel restrictions, a measure that is often demanded as a kneejerk reaction by po licy-makers and citizens is found to have minimal impact, at best delaying spread by a few weeks even if generally adhered to (Ferguson et al., 2006). By contrast, interventions such as household quarantines or school closures that are aimed at interrupting contact between cases, potential carriers, and susceptible individuals are much more effective. . (Ferguson et al., 2006) Time sensitive antiviral treatment and post exposure prophylaxis using the same drugs are additional promising strategies identified. (Ferguson et al., 2006) The latter two potential interventions highlight the role of epidemiological risk assessment in translating anticipated spread of infectious disease into concrete emergency preparedness. For instance, both mass treatment and mass post exposure prophylaxis require advance stockpiling of antivirals. During the last H1N1 epidemic, public and political concern emerged over shortages of the antiviral drug oseltamivir (brand name Tamiflu). (De Clerq, 2006). How ever, advance stockpiling requires political support and significant resources at a time when governments are trying to reign in health spending and the threat is not immediate. Thus, epidemiologists also need to embrace the role of advocates and advisors that communicate scientific findings and evidence-based projections to decision-makers. That being said, immunisation remains the most effective primary preventive strategies for the prevention and control of epidemics. As one of the most significant factors in the massive decline of morbidity and mortality form infectious disease in the Western world over the last century, vaccination accounts for an almost 100% reduction of morbidity from nine vaccine-preventable diseases such as Polio, Diphtheria, and Measles in the United States between 1900 to 1990. (CDC, 1999) Immunisation programmes are designed to reduce the incidence of particular infectious diseases by decreasing the number of susceptible individuals in a population. T his is achieved by administering vaccines which stimulate the bodys immune response. The production of specific antibodies allows the thus primed adaptive immune system to eliminate the full strength pathogen when an individual becomes subsequently exposed to it. The degree of coverage necessary to achieve so called herd immunity- the collective protection of a population even if not every single individual is immune- depends on the of the infectivity and pathogenicity of the respective infectious agent. (Nelson, 2014) Infectivity, in communicable diseases, measures the percentage of infections out of all individuals exposed, whereas pathogenicity is the percentage of infected individuals that progress to clinical disease. (Nelson, 2014). Sub-clinical or inapparent infections are important to take into account because, even though they show no signs and symptoms of disease, people may still be carriers capable of infecting others. Polio is an example of an infectious disease where m ost infections are inapparent, but individuals are infectious. (Nelson, 2014). Gauging infectivity is crucial to estimating the level of coverage needed to reach community immunity. The so called basic reproductive rate is a numerical measure of the average number of secondary infections attributable to one single source of disease, e.g. one infected individual. The rate is calculated by taking into account the average number of contacts a case makes, the likelihood of transmission at each contact point, and the duration of infectiousness. (Kretzschmar and Wallinga, 2010). The higher the reproductive rate, i.e. the theoretical number of secondary cases, the higher the percentage of the population that needs to be immunised in order to prevent or interrupt an outbreak of epidemic proportions. For instance, smallpox, which was successfully eradicated in 1980 (World Health Organization, 2010), is estimated to have a basic reproduction number of around 5, requiring a coverage of only 80% of the population to achieve herd immunity. By contrast, the estimated reproduction number for Measles is around 20 and it is believed that immunisation coverage has to reach at least 96% for population immunity to be ensured. (Kretzschmar and Wallinga, 2010). Once the herd immunity threshold is reached, the remaining susceptible individuals are indirectly protected by the immunised majority around them: in theory, no pathogen should be able to reach them because nobody else is infected or an asymptomatic carrier. Even if the unlikely event of an infection among the unvaccinated eventuated, the chain of transmission should be immediately interrupted thanks to the immunised status of all potential secondary cases. Vaccinating primary contacts of isolated cases is also an important containment strategy where a cluster of non-immune individuals was exposed to an infected individual. Such scenarios may apply, for example, where groups of vaccine objectors or marginalized groups not caught by the regular immunisation drive are affected or an imported disease meets a generally susceptible population. However, epidemic prevention does not stop with having reached vaccination targets. Instead, constant monitoring of current coverage is required and adaptations of the immunisation strategy may be needed to ensure that epidemics are reliably prevented. Recent trends underscore the enduring challenge of permanently keeping at bay even diseases that are officially considered eradicated or near eradication: in the United Kingdom, a marked spike in the number of confirmed measles cases has been observed in the last decade, with an increase from under 200 cases in 2001 to just over 2,000 cases in 2012. (Oxford Vaccine Group, undated) The underlying cause is evident from a comparison of case numbers with data from vaccine coverage monitoring: indeed, the number of children receiving the combination Measles vaccine decreased in the 2000s roughly in parallel with the in crease in Measles incidence. (Oxford Vaccine Group, undated) Other countries have seen similar trends and have responded with measures intended to increase vaccine uptake: for instance, in Australia, the government recently decided to enact measures that would withhold child benefit payments to parents who refuse to have their children vaccinated. (Lusted and Greene, 2015) In conclusion, epidemiology, and in particular routine monitoring and surveillance, is a potent tool that enables health authorities to anticipate, detect, and contain the spread of infectious disease. Over the last century, immunisation has proven itself as one of the key interventions to curb infectious disease morbidity and mortality. However, with vaccine-preventable diseases again on the rise in UK and other industrialised countries, epidemiologic monitoring of vaccine coverage and disease incidence remains critically important. Where vaccines are not available or vaccine-induced immunity is short-lived, a n effective system to detect cases and contain outbreaks is even more instrumental to the effort of preventing infectious disease epidemics. Bibliography Centers for Disease Control and Prevention (CDC) (2012) Principles of Epidemiology in Public Health Practice, 2nd edition, Atlanta, GA: US Department of Health and Human Services. Centers for Disease Control and Prevention (CDC) (1999) Achievements in Public Health, 1900-1999 Impact of Vaccines Universally Recommended for Children United States, 1990-1998, MMWR, vol. 48, no. 12, pp. 243-248. De Clercq, E. (2006) Antiviral agents active against influenza A viruses, Nature Reviews Drug Discovery, vol. 5, no. 12, pp. 1015-1025. Ferguson, N. et al. (2006) Strategies for mitigating an influenza pandemic, Nature, vol. 442, July, pp. 448-452. Gordis, L. (2009) Epidemiology, 4th edition, Philadelphia, PA: Saunders Elsevier. Kretzschmar, M. and Wallinga, J. (2010) Mathematical Models in Infectious Disease Epidemiology, in: KrÃÆ'Â ¤mer, A. et al. (ed.) Modern Infectious Disease Epidemiology, New York, NY: Springer Science + Business Media. Lusted, P. and Greene, A. (2015 ) Childcare rebates could be denied to anti-vaccination parents under new Federal Government laws. ABC News [Online], Available: https://www.abc.net.au/news/2015-04-12/parents-who-refuse-to-vaccinate-to-miss-out-on-childcare-rebates/6386448 [12 Feb 2015]. Mikanatha, N. et al. (2013) Infectious disease surveillance: a cornerstone for prevention and control, in: Mikanatha, N. et al. (ed.) Infectious Disease Surveillance, 2nd edition, West Sussex, UK: John Wiley Sons. Nelson, K. (2014) Epidemiology of Infectious Disease: General Principles, in: Nelson, K., Williams, C. and Graham, N. (ed.) Infectious disease epidemiology: theory and practice, 3rd edition, Burlington, MA: Jones Bartlett Learning. Oxford vaccine Group (undated) Measles [Online], Available: https://www.ovg.ox.ac.uk/measles [12 Feb 2015]. Public Health England (first published 2010) Notifications of infectious diseases (NOIDs) and reportable causative organisms: legal duties of laboratories and medical practi tioners [Online], Available: https://www.gov.uk/notifiable-diseases-and-causative-organisms-how-to-report [12 Feb 2015]. Reintjes, R. and Aryna Zanuzdana. (2010) Outbreak Investigations, in: KrÃÆ'Â ¤mer, A. et al. (ed.) Modern Infectious Disease Epidemiology, New York, NY: Springer Science + Business Media. World Health Organization (WHO) (2005). Notification and other reporting requirements under the IHR, IHR Brief, No. 2 [Online], Available: https://www.who.int/ihr/ihr_brief_no_2_en.pdf [12 Feb 2015]. World Health Organization (WHO). (2010) Statue Commemorates Smallpox Eradication. Available: https://www.who.int/mediacentre/news/notes/2010/smallpox_20100517/en/index.html [12 Feb 2015].

The Longest Memory - 4482 Words

The Longest Memory Whitechapel: - 2 dead wives, second wife „Cookâ€Å", loves her very much - 22 daughters, only one son One day after his mother’s death, Chapel, Whitechapel’s son, fled from the plantation. The master of the plantation, Mr. Whitechapel, told the deputy that they should wait whit Chapel’s punishment if he returned, till him himself returned from his voyage. However the deputy left the plantation before Chapel was caught because he was selfish and wanted to see his wife. When Chapel was caught the overseer of the plantation, Mr. Sanders Junior, did not listen to Whitechapel and the other slaves and punished Chapel by giving him 200 lashes. Chapel died because of the whipping. Whitechapel blames himself for not having further†¦show more content†¦Both love each other, but they are very desperate that they can’t live together. Lydia even wishes to be black or Chapel to be white. When Lydia hears that up in the North black and white people live together, she gets hope. She and Chapel plan their future up there. Lydia wants to travel abroad with her mother and her brother (pretending she is looking for a man) and there meet with Chapel. They don’t say how they want to bring Chapel into the North. You have to know that a black slave walking around outside of the plantation will mostly not survive this because he is killed or caught by his plantation masters and then severely punished. I assume that Chapel’s escape was a try to get to Northern America. But unhappily he was caught and whipped to death. After Chapel’s death she is writing letters to the editor of â€Å"The Virginian† and he praises her intelligence but neglects her ideas of relationships between black men and white women. Great granddaughter: The second last chapter is written from the view of Whitechapel’s Great Granddaughter. The reader learns that as a child she dreamt of Africa and that she likes Whitechapel. But after he Chapel was whipped to death, Whitechapel is in her opinion not the same person anymore. At the end of this chapter we learn that Whitechapel has died. Sanders Junior: In the last chapter Sanders is speaking to the now-dead Whitechapel. He apologises forShow MoreRelatedThe Longest Memory804 Words   |  4 PagesThe Longest Memory – Fred D’Aguiar The Longest Memory is a novel by Fred D’Aguiar, which has many different underlying themes and ideas communicated through it, but all relating back to two main themes of the book. These themes are Racial Superiority and the opposing ideas of Slavery and Christian Values. The date in which this novel is set (early eighteenth century) was a brutal and a seemingly amoral time. The white population at that time had deemed it just to enslave African peoples, whomRead MoreThe Longest Memory by Fred DAguiar958 Words   |  4 PagesThe Longest Memory by Fred D Aguiar is a compelling and tragically poignant novel set in Virginia, 1810. 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Justification of the American Revolution - 1339 Words

The American Revolution was the uprising of the existing thirteen American colonies to gain independence from Britain in the mid 1700’s. The American colonists began questioning Britain’s authority as early as the French and Indian War. During the French Indian War, the colonies wanted to defend themselves against the French in North America. They asked King George for permission to raise armies in order defend themselves. Although their reason to raise an army was sincere, George II was suspicious of the intentions of the colonial government and disapproved their petition. After the French Indian War, Britain decided to raise money by taxing the American Colonists for reparations. Taxes such as the Stamp and Tea Acts created controversy†¦show more content†¦The Proclamation of 1763 stated that all lands west of the Appalachian Mountains were off-limits to the colonists. The purpose of the proclamation was mainly to stabilize relations with Native North Amer icans through regulation of trade, settlement, and land purchases on the western frontier. On March 1765, Parliament passed the Quartering Act which stated that each colonial family must provide the basic needs of soldiers stationed within its borders and to give the soldiers certain items included bedding, cooking utensils, beer or cider. This law was expanded in 1766 and required the assemblies to station soldiers in taverns and unoccupied houses. American Colonist had to use their time and money in order to keep the soldier happy. Also, during this time period, the colonies did not have enough physical paper money to conduct trade because currency could only be obtained through trade as regulated by Great Britain. On September 1, 1764, Parliament passed the Currency Act, which gave Britain the control of currency in America. 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Guess Brand Positioning Essay Example For Students

Guess Brand Positioning Essay 1INTRODUCTION Guess is a universally known brand with a fashionable and unique style towards their diverse product range. They cater their products for all ages, from babies to the sophisticated market, including the male and female targeted group. According to the Guess website (no date), the Marcianos found in 1981, a small denim company in California. Guess continues to be guided by the Marcianos brothers, Paul and Maurice. They saw an opportunity to combine the European and American culture to create the brand Guess. Guess has expanded over the years to such an extent that it is one of the largest and most successful fashion brands in the world. The assignment will focus on Guess’s brand identity and positioning in the market. The author used the World Wide Web to research the Guess company. The objective of the assignment is to illustrate the success of Guess through the identity and positioning of the company. 2BRAND IDENTITY According to Lake (no date) brand identity is defined as â€Å"how you want the consumer to perceive your product or your brand. Companies try to bridge the gap between the brand image and the brand identity. Kapferer (no date) identifies that the following questions should first be answered before the brand identity of Guess will clearly be defined: 2. 1What is the brands’ particular vision and aim? The Guess website (no date) identifies that their mission statement is as follow: †¢Guess is committed to be the worldwide leader in the fashion industry. †¢Guess delivers excellent quality products and services which is consistent with the portrait brand and their image. †¢They strive to listen to their customers, partners and associates to fulfill customer satisfaction in the end. Guess constantly gives back to the community, support humanity and ultimately protect the environment. †¢They believe in teamwork, trust, respect and an environment of open communication. 2. 2What makes it different? The Guess website (no date) states that they provide a strong brand, marketing and advertising worldwide, a consistent brand image, they have a clear direction for their products, a true global strategy and multiple retail concepts, including GUESS stores, Guess by Marciano stores, accessories – only stores and the G by GUESS stores. . 3What need is the brand fulfilling? Guess strives to deliver to their customers’ unique and fashionable products with an innovative style. Thus, in the process placing their products in the mind of the customers’ as a â€Å"must-have† brand. The needs that the brand will fulfill are social needs and esteem needs. Due to the fact that sense of belonging amongst society, along with status and recognition, will influence customers to purchase Guess products. 2. 4What is its value? Guess delivers high quality products with distinct styles. They strive to be innovators of fashion for the ‘young, daring and sexy’. 2. 5What is its field of competence? According to the Guess website (no date) they are one of the most recognizable apparel companies across the globe, with over 1,113 GUESS and GUESS Accessory retail stores worldwide. Although, there are a number of other companies that are producing more or less the same products, Guess is one of the recognizable fashion leaders in the ‘young contemporary women’s, men’s kids’ and baby’ markets across the globe (Guess website; no date). . 6What are the signs that make the brand recognizable from competitors? Guess is recognizable amongst a diversity of different brands with its highly innovative and fashionable style. The qualities of the products are also noticeable immediately, after comparing with other brands. 3BRAND POSITIONED IN THE MARKET The Business Dictionary website (no date) defines brand positioning as â€Å"the deve lopment of a brand’s position in the market by heightening customer perception of the brand’s superiority over other brands of a similar nature. .udb2eacc2308ad36d477e34b888dc17e1 , .udb2eacc2308ad36d477e34b888dc17e1 .postImageUrl , .udb2eacc2308ad36d477e34b888dc17e1 .centered-text-area { min-height: 80px; position: relative; } .udb2eacc2308ad36d477e34b888dc17e1 , .udb2eacc2308ad36d477e34b888dc17e1:hover , .udb2eacc2308ad36d477e34b888dc17e1:visited , .udb2eacc2308ad36d477e34b888dc17e1:active { border:0!important; } .udb2eacc2308ad36d477e34b888dc17e1 .clearfix:after { content: ""; display: table; clear: both; } .udb2eacc2308ad36d477e34b888dc17e1 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .udb2eacc2308ad36d477e34b888dc17e1:active , .udb2eacc2308ad36d477e34b888dc17e1:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .udb2eacc2308ad36d477e34b888dc17e1 .centered-text-area { width: 100%; position: relative ; } .udb2eacc2308ad36d477e34b888dc17e1 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .udb2eacc2308ad36d477e34b888dc17e1 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .udb2eacc2308ad36d477e34b888dc17e1 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .udb2eacc2308ad36d477e34b888dc17e1:hover .ctaButton { background-color: #34495E!important; } .udb2eacc2308ad36d477e34b888dc17e1 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .udb2eacc2308ad36d477e34b888dc17e1 .udb2eacc2308ad36d477e34b888dc17e1-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .udb2eacc2308ad36d477e34b888dc17e1:after { content: ""; display: block; clear: both; } READ: An Existentialist Meaning of Life EssayBrand positioning relies on the identification of a real strength or value that has a clear advantage over the nearest competitor and is easily communicated to the consumer. † Guess is positioned as one of the most recognizable brands in the fashion industry. They are recognized as a fashion leader and being an innovative company with a fashionable style. They deliver high quality products with a diverse product range. They cater for all ages, both male and female. 4THE IDENTITY PRISM 4. 1Brand physique â€Å"A brand has physical specificities and qualities – its ‘physique’ (Kapferer, no date). Guess is seen as a high quality product, a unique and fashionable product and different from other competitors. 4. 2Brand personality â€Å"Brand personality is described and measured by human personality traits that are relevant for brands (Kapferer, no date). † According to the Guess website (no date), Guess identifies their brand identity as follow: †¢GUESS Adventurous. Sexy. All-American with an International flair. †¢Guess by Marciano Sophisticated. Feminine. Unapologetically sexy. †¢G by GUESS Independent. Bold. Confident. Alive. Stylish. 4. 3Brand culture â€Å"Culture means the set of values feeding the brand’s inspiration. It is the source of the brands inspirational power (Kapferer, no date). † Guess is a generate company when it comes to giving back to society. It has numerous events and foundations. The Guess Foundation raises money for society and generates a great deal in the process. Their employees consistently help charity organizations. According to the Guess website (no date), â€Å"for Guess customers, Guess means creating innovative, high quality products. For their employees, it means advancing their professional development and providing access to volunteer opportunities in their community. For the community, it means supporting worthy, charitable organizations and charities. † 4. 4Brand relationship â€Å"The brand relationship defines the mode of conduct that most identifies the brand (Kapferer, no date). † Guess brand relates to an individual as a sexy, daring and stylish brand. Customers may feel more confident and independent when having a Guess brand. 4. 5Customer reflection â€Å"Reflected means that the customer should be reflected as he/she wishes to be seen as a result of using a brand (Kapferer, no date). † GUESS targets the market that wants to be adventurous and sexy. Guess by Marciano targets the market that wants to be sophisticated and feminine. G by GUESS targets the market that wants to make a bold statement, that’s independent, stylish and confident. All the Guess products target both the male and female market. 4. 6Self – image â€Å"Self-image is the target market’s own internal mirror (I feel, I am†¦) (Kapferer, no date). † Guess customers have a self-image of status, because of the fact that their products are more expensive than other brands. Guess customers picture themselves as sexy, confident and sophisticated clients. BRAND ESSENCE The website brand channel identifies that brand essence means â€Å"the brand’s promise expressed in the simplest, most single – minded terms. For example, Volvo’s brand essence is safety. The most powerful brand essences are rooted in a fundamental customer need. † ). † According to the Guess website (no date), Guess identifies their bran d identity as follow: †¢GUESS Adventurous. Sexy. All-American with an International flair. †¢Guess by Marciano Sophisticated. Feminine. Unapologetically sexy. †¢G by GUESS Independent. Bold. Confident. Alive. Stylish. CONCLUSION According to the Guess website (no date), Guess identifies their brand identity as follow: †¢GUESS Adventurous. Sexy. All-American with an International flair. †¢Guess by Marciano Sophisticated. Feminine. Unapologetically sexy. †¢G by GUESS Independent. Bold. Confident. Alive. Stylish. Guess is positioned as one of the most recognizable brands in the fashion industry. Guess is a fashion leader and an innovative company with a fashionable style. They deliver high quality products with a diversity of a product range. They cater for all ages, both male and female.